Leadership changes at Cetera as Taylor prepares for retirement

There will be more than one president taking up a new role in January, with Cetera Financial Group announcing some changes to its leadership in 2025.

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Tom Taylor, the firm’s head of sales and chief growth officer since 2020 and CEO of Cetera Advisor Networks for more than three decades, is retiring at the end of the year.

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Succeeding him as president of Cetera Wealth Management is Todd Mackay, the former Avantax CEO who was hired as president of Cetera Solutions just a few months ago and will be tasked with driving organic growth across all channels. He takes up his new role from January 1, 2025, and will continue to report to CEO Mike Durbin and serve on Cetera’s executive leadership team.

“I am honored to lead Cetera Wealth Management and advance our mission of enabling advisors to build thriving businesses through our unique Wealth Hub model,” Mackay said. “Our Channels and Communities are at the heart of what makes Cetera unique. I am passionate about strengthening our value proposition while continuing to make the big feel small by fostering deep, personalized relationships across our advisor network.”

Earlier this year Cetera completed the consolidation of Cetera Advisors with Cetera Investment Advisers to streamline its wealth advisory operations.

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Mackay began his career in 1996 as a financial analyst with Alex. Brown and Sons, which became part of Deutsche Bank, and has worked in several roles at different firms including 12 years as managing director of E*Trade Financial Corporation.

He will be succeeded as president at Cetera Solutions by Christian Mitchell, a former executive at Northwestern Mutual, who will join the firm and its executive leadership team later in January, also reporting to Durbin.

“At Cetera, we are committed to equipping our advisors with the best tools, technology, and support systems to help them thrive,” said Mike Durbin. “Todd Mackay and Christian Mitchell are exceptional leaders whose expertise and vision will drive our Wealth Hub’s evolution and strengthen our ability to meet advisors’ dynamic needs.”